Frederick “Fred” Wallace Smith, the founder of FedEx, has long been known for his transformative impact on global logistics. Yet beyond the world of shipping and commerce, Smith was a believer in the sport of football. He maintained a notable presence in the sport with his engagement reflecting a blend of personal passion, philanthropy, and strategic support for the sport at both community and institutional levels.
His connection to football reaches back to his high school days at Memphis University School and remained an influence throughout his life and career. After graduating from Yale University in 1966, Smith was commissioned as a second lieutenant in the U.S. Marine Corps. He served two tours in Vietnam and flew in over 200 combat missions. He left the Marines with the rank of Captain and received the Silver Star, Bronze Star, and two Purple Hearts. After leaving the Marines, Smith founded FedEx in 1971 and remained closely tied to the sport of football, particularly in his hometown of Memphis.
FedEx was title sponsor of the Orange Bowl for more than 20 years. It was FedEx’s first sports title sponsorship and the first title sponsorship for the Orange Bowl. FedEx’s sponsorship of the Orange Bowl marked the beginning of a new era in college football where corporate partnerships became integral to the identity and financial foundation of postseason bowl games. FedEx has also played a long-standing role as a presenting sponsor of the AutoZone Liberty Bowl, a partnership that underscores the intersection of his business insight and enthusiasm for the sport. The AutoZone Liberty Bowl, held annually in Memphis, is one of the oldest and most respected bowl games and a hallmark event that draws national attention and serves as a showcase for collegiate talent. For over 30 years through this sponsorship, Smith helped ensure the event’s sustainability and prominence.
With the University of Memphis, he became one of the most important contributors to both academic programs and the school’s football program. His involvement illustrates his deep understanding of how both personal and corporate support can elevate the cultural and economic significance of sports within a community.
FedEx also became a major presence in professional football nationally. In 1999, the company acquired the naming rights to FedEx Field, home of the NFL’s Washington Commanders, a partnership that lasted more than 20 years. FedEx also sponsored league-wide initiatives, including the “Air & Ground” awards recognizing top offensive players each week and season. In addition to FedEx Field and FedEx’s league-wide initiatives, Smith was also part owner of the Washington Commanders for almost 20 years.
Smith often highlighted the values football embodies—discipline, teamwork, and leadership—and their resonance with both his personal philosophy and the corporate culture he nurtured at FedEx. In public statements and interviews, he emphasized the importance of mentoring young athletes and fostering environments in which they can thrive academically and athletically. This perspective reflects a holistic view of football, seeing it not merely as entertainment but as a vehicle for personal development and civic pride.
Smith’s football legacy now continues through his family. His sons, Arthur and Cannon Smith, both played at the collegiate level with Arthur playing for the University of North Carolina and Cannon playing for the University of Memphis. After college, Arthur rose through the NFL coaching ranks serving as different position coaches for the Tennessee Titans before becoming head coach of the Atlanta Falcons. Arthur currently serves as the offensive coordinator for the Pittsburgh Steelers.
From his days as a high school athlete, to his support of football in Memphis, to FedEx’s corporate sponsorships, and his son as an NFL head coach, football remained a constant thread in Fred Smith’s life. His involvement reflected both his personal passion for the game and his broader commitment to the role sports can play in community and national life. Current AutoZone Liberty Bowl Executive Director Steve Ehrhart remembered, “Fred often times would go to a high school game on Friday night, a college game on Saturday, and a pro game on Sunday. Fred truly respected and honored the competitive spirit of football.” Smith exemplifies how business leaders can shape sports culture thoughtfully and effectively. His involvement reflected a blend of personal passion, civic responsibility, and an approach that maximizes benefits for athletes, fans, and the wider community. Fred Smith stands out as a model for engaged, measured, and meaningful support. His legacy in football is one of enthusiasm and a belief in the sport’s power to foster excellence, character, and community pride. His contributions resonate far beyond the field, leaving a lasting imprint on the game and its players.
