BOWL SEASON

ABOUT BOWL SEASON
Bowl Season is one of the greatest and longest running traditions in American sports, taking place in late December and running through New Year’s Day, and has been college football’s post-season for over 100 years. It promotes the grand tradition of the bowl system and its endearing value to student-athletes, highlighting the broader university and college communities, including spirit squads, marching bands, athletic staff and fans. Bowl Season spotlights the distinctiveness of each of the bowl games along with their histories and traditions and their proud communities - embracing and honoring the bowl experience for present and future generations. 

VISION
Bowl Season is an annual celebration of college football.
 
MISSION
Bowl Season promotes the game of college football by providing meaningful experiences and life-long memories for players, coaches, fans, universities and communities across the country. 
 
GAME PLAN
Bowl Season - The Association
Bowl Season serves as the collective association of every college football bowl game. This organization serves its membership by focusing on:

• Communication and advocacy with the stakeholders in college football.
• Creating operational efficiencies by expanding business relationships, forming strategic partnerships and enhancing professional development opportunities.
• Revenue generation through corporate partnerships and the creation & development of new assets.

• Communicate how meaningful bowl games are to everyone involved by acting as the leading voice for college football’s postseason.
• Market the games and sport to the millions of fans who love college football through strategic and creative initiatives.
• Promote the value that bowl games provide to the sport, its stakeholders, participants and host communities.

 

Follow @BowlSeason on Instagram and Twitter for more information.