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BOWL SEASON PARTNERS WITH ELEVATE SPORTS VENTURES TO SUPPORT MARKETING, SALES AND REVENUE GENERATION STRATEGY

DALLAS -- Bowl Season today announced that it has partnered with best-in-class sports and entertainment consulting firm, Elevate Sports Ventures, to support revenue generation strategy for the nation's collective coalition of 44 bowl games played in the traditional college football postseason. With an emphasis on marketing, sales and maximizing efficiencies in ticket pricing and distribution, Bowl Season will work closely with Elevate Sports Venture's industry-leading ticket pricing, analytics and distribution consulting company, Dynamic Pricing Partners.

The 44 postseason college football games that comprise Bowl Season have the potential to host over 1 million of the nation's most passionate college football fans across the United States and the Bahamas. Using trends from millions of ticketing and attendance data points and drawing upon its considerable experience and proven-pricing models, Dynamic Pricing Partners builds comprehensive pricing studies and strategic action plans for clients to maximize ticketing revenues for collegiate and professional sports teams, organizations and venues, in concert with client primary and secondary ticketing platforms and providers.

"We are very excited to partner with Elevate Sports Ventures, a proven leader in the professional sports space," said Nick Carparelli, executive director of Bowl Season. "Working with Elevate and the experienced people at Dynamic Pricing Partners will provide Bowl Season the opportunity to identify and drive efficiencies, industry best practices, and analytics-derived learnings, to share across our powerful school and event partners."
 
"We are honored to partner with the Bowl Season," said Jonathan Marks, Chief Executive Officer of Dynamic Pricing Partners, an Elevate Sports Ventures company. "Our efforts and focus align with the Bowl Season's mission of promoting the grand tradition of the bowl system and its endearing value to student-athletes.  This relationship strengthens our ability to drive revenue and impact for the over 75 NCAA universities with whom we already partner."

-- #bowlseason --
 
About Bowl Season
Bowl Season is the collective coalition of the 44 bowl games played in the traditional college football postseason. Dubbed "A Celebration of College Football," Bowl Season promotes the grand tradition of the bowl system and its endearing value to student-athletes. It also highlights the broader university and college communities, including spirit squads, marching bands, athletic staff and fans. A nonprofit, Bowl Season spotlights the distinctiveness of each of the bowl games along with their histories and traditions, embracing and honoring the bowl experience for present and future generations.
 
About Elevate Sports Ventures
Elevate Sports Ventures is a best-in-class sports and entertainment consulting firm, providing proven, innovative solutions to organizations across the global sports and entertainment landscape. Elevate taps into the extensive resources, relationships, and expertise of its partners to innovate and execute comprehensive strategies and solutions in Venue Renovations, Sales and Marketing, Stadium Licenses, Premium Ticketing, Corporate Hospitality, Customer Research, Strategy and Analytics, Sales Training, and more. Formed in partnership between the San Francisco 49ers and Harris Blitzer Sports & Entertainment (HBSE) in 2018, Elevate welcomed Oak View Group (OVG), Ticketmaster and Live Nation as partners in June, 2018. For more information, visit: www.ElevateSportsVentures.com or follow @ElevateSV on Twitter or LinkedIN.
 
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